We live in a digital-led world where global prospects expect our performance marketing content to be emotive and belief-driven, and multilingual, and culturally relevant.
This guide looks at the challenges faced by B2B brands when creating digital content, the trends shaping digital B2B marketing ahead of 2022, and the new approaches you can use to implement better-performing digital marketing campaigns globally.
While traditional channels like trade shows and referrals remain important, digital marketing has become a key source in influencing purchase decisions.
Global brands that do well on home turf could still falter if they don’t execute their performance marketing campaigns and digital content properly.
Social and cultural shifts are increasingly influencing purchase decisions for both B2C and B2B customers. With that in mind, we look at the important trends for B2B marketing ahead of 2022.
The guide outlines a 4-step process that will help your B2B business identify and successfully enter a new international market, or enter the global marketplace for the first time.
